Seven thousand templates. That's how many are in the Webflow Marketplace right now. Most of them are visual candy — they look good on a product page and fall apart the moment you try to build a real site with them.
We evaluated templates against five criteria: design quality (does it look good and hold up at mobile?), CMS implementation (is the blog, case study, or project collection actually usable?), performance (does it pass Core Web Vitals without heroic optimization?), price-to-value ratio (does what you pay for match what you get?), and support — does the creator update it, and is there documentation?
Only templates that scored well across all five made this list.
How we ranked these
Design (30 points): Visual quality, typographic hierarchy, and consistency across pages and breakpoints.
CMS (25 points): How complete and usable the content management setup is.
Performance (20 points): Lighthouse score on default publish, no custom optimization.
Price (15 points): Value relative to what you get.
Support (10 points): Documentation quality, update frequency, creator responsiveness.
Templates are sorted by use case, not by score — because the best portfolio template is useless if you're building a SaaS site.
Best overall Webflow templates (top 5)
Salient ($129) — The benchmark for serious B2B websites. 22 pages, mature CMS, enterprise-grade social proof sections, and a design that doesn't date quickly. The best single template for a company that needs a website that closes deals.
Modular by Webestica ($99) — Component-based. 80+ pre-built sections that you assemble into pages rather than editing a fixed layout. More work upfront, dramatically more flexibility at scale. Best for product teams.
Kaleidoscope by Brixtemplates ($149) — The most visually ambitious template in the Webflow Marketplace. Scroll-triggered animations, editorial typography, and a layouts that distinguish it immediately from competitors' sites. For brands that want to lead with design.
Brix Portfolio ($0) — The best free template on the entire Webflow platform. Grid layout, CMS-powered work, clean typography, and responsive behavior that holds up at every breakpoint. If you're a designer or developer who hasn't updated your portfolio in two years, this is where you start.
Saasify ($49) — The best-value paid SaaS template. Clean, fast, functional, and cheap. The pricing section alone is worth more than the cost.
Best Webflow portfolio templates
Brix Portfolio (free) — Already covered above. The default portfolio choice for designers in 2026.
Awake by Webflow ($79) — Built for agencies and creative studios. Full-bleed hero with a case study CMS, team section, and awards/press section. Scroll animations are purposeful and not overdone.
Levi ($89) — A dark-mode portfolio template with a "work-first" layout — your projects are the hero, not an introduction text block. Best for senior designers and creative directors.
Porto (free, Framer-style in Webflow) — A clean, minimal portfolio cloneable with excellent responsiveness and clean code. One of the better community templates.
Best Webflow SaaS and startup templates
Salient ($129) — Covered above.
Innoflow by Brix ($89) — Fastest to customize on this list. Clear value proposition architecture, working pricing toggle, and a conversion rate that justifies the price.
Nexus by Flowbase ($119) — For companies that need to look established. White, editorial, enterprise-credible.
Saasify ($49) — Best value.
Foundry (free) — Best free option.
Best Webflow agency templates
Summit (free) — Webflow's official agency template. Everything you need, nothing you don't.
Agency Pro by Brix ($89) — A premium version of Summit with more design sophistication and a more complete case study system.
Radiant (free cloneable) — Dark-mode agency template with strong visual identity.
Studio Pro ($79) — For design-forward agencies that want their site to function as a portfolio of their own design capability.
Best Webflow ecommerce templates
Mercer ($149) — The best-designed Webflow ecommerce template available. Full product catalog, filter system, cart, checkout, and a CMS for editorial content alongside the shop. For brands that take ecommerce seriously.
Shopify Plus-style cloneables — Several community cloneables replicate Shopify's layout patterns in Webflow. Search "ecommerce cloneable 2025" in Made-in-Webflow. Quality varies — preview carefully.
Best minimalist and editorial Webflow templates
Yuno (free cloneable) — A design-forward personal site template with editorial typography and a minimal, clean layout. Best for writers, designers, and independent consultants.
Journal (free cloneable) — Pure editorial. Large serif headings, generous white space, and a reading experience that most blog templates don't bother getting right.
Compose ($79) — The best template for writers, publishers, and content creators. Authors CMS, categories CMS, featured post system, and a reading progress indicator. Exceptional for long-form content sites.
Free vs. paid: which is right for you
Use a free template if: you're validating a product, building a portfolio, or need to ship a site in under a day and don't have a budget for templates.
Use a paid template if: you need more than five pages, you need a complete CMS setup, you're building a client site, or the business case for the site is strong enough that $49–149 is a rounding error relative to the time you'd spend building sections from scratch.
The real cost of a bad free template isn't the template — it's the 20 hours you spend fixing mobile breakpoints, rebuilding the CMS, and replacing sections that don't exist.
FAQ
How many Webflow templates are there in 2026?
Over 7,000 in the official Webflow Marketplace, plus thousands more in Made-in-Webflow (community cloneables). The marketplace is searchable by category, industry, price, and feature set.
Can I transfer a Webflow template to a different account?
Yes — Webflow allows project transfers between accounts. Go to Project Settings > General > Transfer Project.
Do Webflow templates include the Webflow hosting plan?
No. Templates are a one-time purchase for design files. Webflow hosting is separate ($18/mo minimum for custom domains).
What's the refund policy for Webflow templates?
Webflow does not offer refunds on marketplace template purchases. Preview and test the template before buying.
Are there Webflow templates for specific industries (real estate, healthcare, etc.)?
Yes — the Webflow Marketplace has industry filters. For real estate, healthcare, education, and finance there are both free and paid options. Quality varies; use the criteria above to evaluate each one.